Who are you and what do you do?
I am Marina Cenacchi, an Argentine resident in the Historic Center of Valencia for many years. Graphic designer, art director and creative director.
Tell us how you started your adventure
My adventure began studying graphic design in Rosario. After 4 years of career, I began to work professionally in my native Pergamino, then Buenos Aires, then New York and now from Valencia, always combining work and constant academic training on both continents.
What does being a “Creative Director” mean to you?
It means the evolution of my career, it means bringing together in two words everything that I have studied, worked and lived. It means creating visual (emotional) concepts, being able to cover projects in a comprehensive way and being a little closer to art.
What are your influences?
Everything around me influences me. Even the smallest particle is capable of being an influence and motive for me. The history. Psychology. The universe yesterday and today. People: everything that worries, excites and mobilizes them.
Where does your love for art and advertising come from?
From my origins.
Share with us a book that has marked you a lot.
Man’s Search for Meaning by Viktor Frankl
What are your future projects?
My biggest project for the future is to continue not planning for the future, so I prefer to tell you what I’m working on today: I’m designing the image of Samuel Reina’s new album, evolving Irreverencia, our classical music show and creating a new creative project, which will take place in the context of Valencia World Capital of Design.
Define in a phrase what it means for you to be part of “The wind tribe”
Appreciation and sisterhood.
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