Coquette Aesthetic: the trend that sweeps in 2022

This is the Coquette Aesthetic trend.

Photo – Berta Pfirsich
Stylist – Jay Barrett
MUAH – Varvara Dediukhina at Magenta Represents
Model – Andrea Sörensen at Francina Models
Earrings – Myriam Moreno

The nostalgia for the old days, which always seem better, the games and the peaceful and bucolic beauty, mixed with the emptiness that always accompanies Generation Z, are the characteristics of this new aesthetic trend.

Nostalgia and revisionism are making a comeback in last fall’s collection on the catwalks.
Becoming an unprecedented trend, rewriting the new romanticism from another perspective. Suddenly, TikTok feeds are full of girls willing to get away from the hustle and bustle of the city to take a walk in the countryside, grow vegetables or do anything that has nothing to do with technology and cosmopolitan life.

In 2022, after a global pandemic and a world plunged into conflict, the search for a warm, almost childlike model is once again imposing itself on social networks, with the Coquette Aesthetic style as an example.

How is the Coquette Aesthetic girl?

The members of this new urban tribe merge with other Aesthetic trends such as the Dark Academy, and refer to celebrities such as Lana Del Rey in style and mood. Aesthetically they are inspired by historical characters such as Marie Antoinette or fictional characters such as The Bridgertons. Almost everyone who follows the trend (mostly from Generation Z) drinks cups of tea, often wears corsets and takes romantic literature and music as peculiar as Rebe’s very seriously.

A portrait of a generation that more than seeking escape, wants to connect with nature and explore their inner world at the same time.

How dress up the Coquette Aesthetic girl?

She accentuates her femininity with white or light cream and pastel t-shirts, with little bows, garters and mary-janes style shoes.
What she likes the most is to decontextualize garments and reinvent them, she does it with children’s clothing that she finds, always comfortable, with bows, glitter and cute animal or flower prints. Ballet elements, such as ballerinas, leg warmers, thick light-colored tights and tulle.
The Coquette Aesthetic style is a conglomeration of styles ranging from the Regency, through the Otaku style, to the classic Parisian style. In short, a review of Lolita looking for her desexualization through exaggeration.

Photo – Marcelina Kieskiewicz Dvorak
Stylist – Elisa Serra Pompei
MUAH – Paula Delgado
Model – Lilliana at Blow Models
Earrings – Myriam Moreno

How important is femininity in the Coquette Aesthetic trend?

It is a way of subverting gender: by emphasizing femininity, the simulation becomes exaggerated, its artifice is revealed. Femininity becomes something performative, constructed and artificial. An exaggerated femininity used more as a rebellion, a subversive femininity in its crudest and most vulgar exaltation, where the heteropatriarchal male gaze does not exist.

Photo – Marcelina Kieskiewicz Dvorak
Stylist – Elisa Serra Pompei
MUAH – Paula Delgado
Model – Lilliana at Blow Models
Earrings – Myriam Moreno

What jewels fit into the Coquette Aesthetic?

If you dare to flirt with this style, we have selected some jewels that would fit perfectly into this trend: